Global marketing and advertising understanding cultural paradoxes /
| Main Author: | Mooij, Marieke K. de, 1943- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
[1998]
|
| Physical Description: |
xx, 316 pages : illustrations ; 24 cm. |
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HF5415.127 .M66 1998 |
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