Driving passions a case study in consumer behavior /
Introduces the forces that influence consumer behavior, using as an example the American automobile. Explains how the self-concept theory is used to explain some buying behavior, while Maslow's hierachy of needs is used to explain others. Also explores the marketer's application of these...
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| Other Authors: |
Coast Community College District., Holt, Rinehart, and Winston, Inc., KOCE-TV (Television station : Huntington Beach, Calif.), RMI Media Productions. |
| Format: |
VHS
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| Language: |
English
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| Published: |
Shawnee Mission, KS :
distributed by RMI Media Productions,
[1985]
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| Physical Description: |
1 videocassette (29 min.) : sound, color ; 1/2 in.
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| Series: |
Área Marketing ;
no. 7.
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| Subjects: |
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