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Koinig, Isabell,
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
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Koinig
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Isabell
,
Published: Springer Science and Business Media, 2016
Description: 1 online resource.
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
Published: Springer, 2022
Description: 1 online resource : illustrations.
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Related Subjects
Communication in medicine
Communication in pharmacy
Mass media Management
Organizational change
Organizational change Management
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